Bubble tea stores have mushroomed all around Australia over the last few years. Melbourne’s Swanston Street in the CBD is peppered with bubble tea franchises such as ChaTime, EasyWay and Gong Cha. Whenever I pass by these stores, I often see hordes of people, mostly Asians, queuing up here and waiting for their drinks.
Tons of my Australia-based and international student friends from Malaysia and Singapore are absolutely ga-ga over bubble tea and consume it at least once a week.
So just what is the fuss about bubble tea? Why is it so popular, especially among the Asian crowd not just in Australia, but in Western countries in general?