Psy’s Gangnam Style: Just Another Isolating Viral Act

It has been seven months since Korean performer Psy’s Gangnam Style video and horse dance went viral. What have we actually learnt from this whole craze?

Not much about Korean culture or the essence of multiculturalism. But more about how many of us unconsciously love having fun with those of similar background and how Psy is a one-hit wonder.

As discussed in Psy’s Gangnam Style: This Isn’t Multiculturalism, the media frames used to portray Psy in the media encourages the public to see him as just an entertaining entertainer as opposed to appreciating diversity within society or interacting with others of Korean culture – hence Psy can be described as a racial “isolating viral act”.

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