6 Ways To Avoid Blogging Burnout And Keep On Blogging

Blogging and being a blogger takes time. If you’re a regular blogger, there may come a time when you might feel burnt out from blogging.

Blogging burnout often means feeling tired of blogging. It could mean feeling uninspired to blog or drained from engaging with the blogging community. Maybe blogging less and less.

You wonder where something will take you. The Killers, Melbourne 2018.

You wonder where something will take you. The Killers, Melbourne 2018.

This month marks six years since I put up my first post on this blog. Blogging burnout is something I admittedly feel. The longer I blog about all things multiculturalism and culture here, the more I feel it. There are days where I don’t want to blog, let alone write anything.

To be really honest, there are many days where sitting down and writing a blog post feels like a chore. Not to mention days where I’ve seriously thought about calling it a day on this blog.

Many everyday bloggers like you and me might feel blogger burnout because we get tired from monotonously churning out repetitive content. Or find it hard to keep up with fellow bloggers and reading every post they publish. Or don’t see the point of blogging anymore. The list goes on.

If you recognise blogging burnout and are determined to get back on track with blogging, blogging burnout can be a phase. Or it could be at the very least a phase until we next feel stuck on blogging.

Why you do what you do.

Why you do what you do.

How To Avoid Blogging Burnout

1. Ask yourself why you started blogging

As a blogger, you started blogging for a reason or a number of reasons. Over time the more you blog, the more you may adventurously explore different themes on your blog and perhaps lose sight of what motivated you to blog in the first place. Perhaps the more you blog, life behind-the-blogging-scenes goes on and our priorities on both the life and blog front change.

So brainstorm, ask yourself: why did you start a blog in the first place? What do you blog now? Knowing the reasons behind your blog can make you feel a sense of purpose behind it.

Every now and then I look at my ‘Why I Blog’ page, reminding myself of the reasons for keeping up this blog. Compared to 2012 when I first started, I still blog today because I love writing and this is a space where I can freely share my thoughts on culture and a space where others can share theirs too. The reasons on why I blog are simple but reasons that help me see the bigger picture of being a blogger.

I also initially started the blog to improve on my academic writing. Over the years I’ve published my academic-driven essays on the blog and in academic journals – achievements unlocked. But over the years I felt more comfortable writing in more colloquial language and it’s become the writing style on this blog these days. As the outlook of your blog changes, you could revamp your blog’s voice, theme or categorise posts differently to give it a new look and feel that resonates with where you’re at in life.

Get up, get organised.

Get up, get organised.

2. Get organised

When you make time for your blog, you choose to make it a part of your life. Make time for blogging, chances are you’ll feel less overwhelmed, unsure and intimidated with it. There’s a lot involved with blogging, such as putting together posts, visiting and commenting on other blogs and sharing your posts and other blogs across social media. So setting a blogging routine or schedule can help you juggle all (or some) of this and blog regularly – and once again give you a sense of purpose behind it.

At one point, I spent three to four hours at night responding to comments and checking out blogs – and that was after a full day of work. I honestly enjoy long blogging nights but then each night I would go to bed with bloodshot-Chucky-looking eyes.

Time limits help me manage blogging: one hour a day commenting and reading blogs, three to four hours a week researching a topic I’m going to blog about, a few nights one week drafting a post, a day to collate and post-process blog photos and one night once a month sharing fellow blogger’s post on social media. In between blogging, I get to live life and of course, get cozy sleep.

3. Blog less

Sometimes taking a break from blogging is what you need to feel inspired at it again. We all need to live and experience life in order to tell stories. A sabbatical of a month or even just a week could be what you need to recharge and come up with blog ideas again – and it’s not like the internet, your blog and the millions of other blogs will disappear overnight. Unless there’s a zombie apocalypse headed your way, you can always jump back into blogging when you feel ready to return.

Six years ago I blogged once a week. Then realising I wanted more time to research my posts, it was a post per fortnight. Then once every three weeks. Now once a month. And as much as I want to read every blog post of every blogger I follow, I’ve stopped doing that so as to manage my time. When I write my posts and comment on each blog, quality over quantity is what’s on my mind, more honest engagements because everyone deserves some attention.

In addition, having guests post on your blog is one way to blog less. It’s a good way to outsource and delegate blog content, while showcasing the work of other dedicated artists.

There's usually more than one person behind the show.

There’s usually more than one person behind the show.

4. Content variety

If you find yourself tired of blogging about what you blog, perhaps challenge yourself by blogging about what you’ve never blogged about before. Or you could revisit older posts and blog about these posts from a different perspective. Blogging about unfamiliar topics is way to stretch your blog content while making blogging feel less mundane.

Tailoring your content to a specific audience could also make you more driven as a blogger. Blogging for an (changing) audience, there’s a need to persistently think outside of the box to learn what makes them tick and engage with your posts – could be as hard as cracking the code to a dead-shut safety deposit box holding one million dollars in cold hard cash.

The same can be said if we want to blog for SEO and increase our blog traffic: learn to blog with essential keywords, snappy post titles, paragraphed text and more.

Moving forward, I’m toying with the idea of switching up my blogging approach by blogging less anecdotally and more analytically over the next year. While it has been fun writing about parts of my life on here, writing about non-fiction is what I prefer writing about.

Being a show pony can only get you so far.

Being a show pony can only get you so far.

5. Tell yourself blogging is not a competition

It’s easy to compare your blog with other blogs and bloggers. You can compare blog views, Likes and comments and why some blogs and certain blog topics seem more popular than others. When you compare, you might question your place in the blogging community, question if it’s worth blogging and even doubt your reasons for blogging.

Unless you are aiming to be a social media influencer or make a living off your blog, there’s no need to compete and outdo other blogs. There’s only so much satisfaction that comes from triumphing in the popularity stakes for a night, for a moment.

Admittedly up until a couple of years ago I kept an eye on my blog views. After all, blog views means blog reach, and reach means chances are your blog and work is connecting with others. But at the end of the day, blog views don’t necessarily translate to blog engagement and thoughtful comments. When my post Understanding the Asian-Girl Relationship went viral, a few hundred voices chimed in in the comments section. But when the post How I Came To See ‘Whiteness’ As Just Ordinarily Beautiful went viral, not as many chimed in.

In general, blogs that have a quite a reach are usually more personable and relatable. For instance, commercial blogs Lifehacker, Gizmodo and Mashable feature posts predominantly about everyday technology, style, dining, relationships and tips to get through life, and are read by millions each month. On the more modest end of blogging spectrum, authors such as Jeff Goins and Stephanie Klein made their mark as authors through hardwork in blogging and blogging about their everyday lives – sharing personal challenges, conversations with friends and parenting ups and downs.

As an introvert, sharing my personal life online isn’t something I’m comfortable with and I do draw a firm line between what I share and don’t share on my blog. Unlike many high-profile social media influencers, shunning the trends of showing my face, talking about where I work, talking about my personal relationships and broadcasting where I’m going each day is something I am not ashamed of.

When you blog about what you’re comfortable with and what you believe in, that’s blogging aligning with your values – honest blogging, and honesty goes a long way when making a connection.

We're comfortable with what we're comfortable with.

We’re comfortable with what we’re comfortable with.

6. Talk to others who don’t blog

Others who don’t blog can have a different and refreshing view on blogging. For one, they can offer you a different or even brutally honest perspective on your blog, giving you a reality check about your feelings towards blogging. As blogging is generally seen as a casual hobby, those around you could try to convince you to give it up.

Very few of my friends and family in real life are bloggers, and very few read my blog. The latter doesn’t discourage me as I’ve never felt the need to show off my blog or my writing. Those of my friends who read my blog think it’s cool and are amused at how much time I put into it. Whenever I lament how I’m so done with blogging, they reiterate my blog – in their words – is ‘cool and famous’ and I’m a quirky bean 🙂

* * *

Even after trying all these ways to feel more motivated about blogging, I still found myself in a blogging rut this year. Maybe sometimes when you don’t feel like doing something, you just don’t anymore. It’s like falling out of love with something or growing apart from friends as you all grow up. That said, I do feel my writing (and blogging content) is the strongest it has ever been; the more I still blog, the more I am still writing and getting better at it. Moreover, at the end of the day I really do express myself best with words.

Experiencing blogging burnout, you might feel a failure at being a blogger. But there are no boundaries to blogging, and we’re all free to come and go blogging. Notably, some have argued the average lifespan of a blog within the world of social media is two years (bloggers might stop blogging after one or two years). As blogs are taking on different formats, a study titled Lifetime Value of a Blog Post found by day 700 since being published, a blog post would have receives 99% of its impressions (times change, information becomes out of date and/or losses its appeal).

There's something we'll always enjoy.

There’s something we’ll always enjoy.

It’s then worth asking is blogging still relevant these days? Should you stop blogging when you don’t feel like blogging? Often blog credibility and reliability as information sources are questioned given many opinions on blogs are subjective and aren’t always fact-checked – so if you continue blogging, will you be taken seriously? Ultimately whether you continue blogging likely depends on what you want to achieve with your blog and if you can sustain your blogging motivation against these odds.

Sometimes doing something you don’t want to do is a means to an end. For me, blogging is a means to an end on the passion side: it’s a nice little writing portfolio proving I can write. It keeps me writing and keeps alive my determination of putting my own book out there. It’s a collection of lovely different people from around the world voicing their thoughts, learning from each other.

Come tomorrow, let's see where we'll go.

Come tomorrow, let’s see where we’ll go.

On a side note, while half of my blog is dedicated to writing about what goes on in Australia, most of my readers come from the States with a handful from Australia. This is not surprising as social analytics platform Sysmos found (through online aggregation) 29.2% of bloggers are located in the States while 2.22% in Australia. The blogging atmosphere in Australia is seemingly on the small and reserved side. Not that maintaining a high viewership in Australia is aim of my blog. Not that I expect anyone to read my blog. Bloggers and readers come and go, just like how people come and go in our lives and the ones who stick around are the special ones. But it’s an interesting statistic to note.

Where to from here with my blog is interesting. Freelance work has been trickling in. Writing my first book (and another) is well underway. There’s people to look out for. Chores to do. Dishes I want to make in the kitchen. Other hobbies I want to pursue like finding the keys to Kashyyyk. So where to indeed with this blog, we will see.

How do you avoid blogger burnout?

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217 thoughts on “6 Ways To Avoid Blogging Burnout And Keep On Blogging

  1. Well, I’m a professional blogging “burnee”, I think you know that, ha ha haaaa!!! I actually have lots of things I want to write about, but when it comes to writing them down, I often feel the burnout because I often feel that I am pressuring myself. That’s the hardest part: my worst enemy is myself.

    I especially feel that when I try to do writing challenges. I start off good then dwindle when I get stuck. Taking the A to Z Challenge is a very good example. When I get stuck with a letter, I start feeling doomed. It’s not that I don’t try. Plus, there really are various stuff that I have to take care of off-blogging, a lot of it has to to do with writing as well.

    When I feel the burnout, I stop, however regretful I feel. Pressuring myself just makes things worse anyway and I still end up writing nothing. I pursue other things, just like you do. I go back now and then to playing Soda Crush. I engage more on Facebook, sometimes Twitter. I read online articles. I answer Quora questions…

    Right now, I have actually started vlogging. I’m putting myself more out there. It’s something that I’ve wanted to do for a long time but couldn’t due to lack of resources and out of insecurity. I’m not going to show very personal stuff anyway. I just want to do fun things, that’s it. And I want my viewers to get something out of every video I post. While I’m doing it to share, I don’t stress myself over the statistics. Of course, they matter a bit because the whole point of vlogging is to present something and hopefully have an audience. So I do check and I do try to promote somehow. I do know that chances are I won’t get that many views anyway and I know why (incidentally, I am editing a post called “6 Reasons a Vlogger is Not Popular”). Still, I don’t beat myself up over the statistics. I just want to do what I love.

    Stressing ourselves out takes the fun out of blogging, or out of any hobby for that matter. So the bottomline is we should learn how to chill. It’s hard, but it’s a must.

    Like

    • ‘My worst enemy is myself’. I think you summed it up for many of us bloggers here when it comes to blogging. If we want or don’t want to blog, it comes down on us and our choice.

      Challenges can be a way to get to keep you blogging. But as you said, you can get stuck – some challenges do get repetitive or some things in life just demand our attention and we don’t have the energy to get creatively inspired.

      Lol, I think you take breaks for blogging more than me. I’m just about sitting back from blogging at the moment…and you know, I am loving it. More time for things offline but I do miss the sense of purpose and fulfillment I get not just from writing blog posts but engaging with everyone on here.

      Vlogging sounds like something different for you! My hat is off to you vlogging as it’s something I tried very briefly in the past and then decided it was not for me. Statistics and views aren’t everything. If you make or do something you have fun doing, you will always remember how much fun you have no matter how many people are watching you. Those moments can be priceless for some of us.

      Oh yes, relaxation and chilling is hard. Especially if you are the anxious kind and always have a million things running through your mind XD

      Liked by 1 person

  2. Oh, and congrats on your 6th year! I wish for you more beautiful, satisfying blogging years ahead 😉

    Don’t worry, burnout is a common phase. Trust me. I’ve been doing it all the time, since Multiply day,s ha ha!!!

    Like

  3. All very good points, Mabel. Six years of blogging… that’s quite an achievement, well done!

    I’ve been blogging on and off for about 14 years – not all on the same blog, in fact I think the longest I’ve ever had a blog was 3 or 4 years. I am well-known amongst my friends (some online, some off) for deleting blogs when I get tired of them or when I’ve reached burn-out. I don’t think that will happen with my current one, or certainly not for a long time, as I’m keeping it fairly well on track. But I am hoping to have a second blog soon that will have looser content: I need this badly as, sometimes, much as I love my subject, I can get quite frustrated with its limitations for posts. Like everyone else, I’ve other interests, other needs of expression.

    But to answer your question, how do I avoid burn-out… mostly I try to space out my posts, if possibly scheduling them about 10 days apart (though recently I cancelled one that was scheduled and posted it live earlier than intended, then forgot to reschedule the next one for a different date, so both appeared within days of each other which really wore me out!) 10 day intervals give me time to reply to comments for a few days, read other people’s posts (like yourself, I no longer read them all every day, otherwise they just eat into one’s life) and then spend the rest of the time getting on with my non-blogging life. I’m spending much less time blogging and in other people’s blogs, which stops my mind from being over-saturated with external input.

    The experience of a blog changing as the years go by, is common. What also happens is that readers’ responses can change the orientation of one’s posts – and that’s something I have to guard against, not just for the sake of the blog’s survival, but my own.

    Like

    • 14 years of blogging across different blogs. Wow, what an achievement for you, Val. My hat is off to you. You must find much joy and purpose in blogging. Having different blogs over the years sort of follows where you are at in life. Like you, I’ve had a few blogs before this one and whenever I felt I outgrown them, I closed them. Good luck with your second blog. Sometimes we have different interests and need different platforms and blogs to express them, giving their own spotlight to shine and audience so to speak.

      Sounds like you got a blogging schedule for you. 10 days apart for each blog post does require some planning, and it’s good that you stick to it and don’t feel stretched too thin as a blogger (apart from recently when you published two posts days apart!). You are so right in saying that reading posts all day, every day, it eats into one’s life. You read one post, and you read it again because you don’t get some parts, or you read another post and find want to read another…it does take up a lot of time.

      Interesting to hear you say some readers’ change the orientation of one’s post. Readers might not agree with you, and you might have to just accept the both of you disagree, and agree to disagree.

      Liked by 1 person

  4. Hi Mabel! Congrats! You are much needed – so I hope you will not leave your blog, but stay with us! Discussions about life is so important, and your voice is strong and clear. ♥

    And, as usual you have created an interesting post – which this time really hit my heart where it is right now. Burn-out. There are times when I feel so unengaged that I would like to stop blogging on the spot. Usually I take minor breaks when I am traveling though. Minor breaks work for me.

    I started 7 years ago, and my original thoughts were to write essays and poems. Being always correcting students does not leave much space to express your own thoughts. But, as you go along…”some readers’ change the orientation of one’s post.” I started out in my native language, Swedish, but soon found I had to write in English as well. When that felt tiresome, I decided to write only in English. There are not many bloggers in Sweden, and those who blog all understand English.

    Then, what you write, Mabel, and how thoroughly you have prepared your posts, makes the discussion valuable and rich in variety. In my blogging I have found that some people don’t even bother to read what I have to say, but only look at the pictures. I understand that from some comments I get. That makes me a bit sad, but confirms what scientific research has found: We don’t read much anymore – almost everything depends on the illustrations…Which leads to more pictures and less thoughts. My blog has steered that way. But, is that what I really want? But my photography gets an outlet there.

    Your concept is valuable, Mable. Mine is not – should I really continue? A change is needed. The question is how. I was asked to hop on the train with two other bloggers to keep up the WPC – I jumped in on that, and now we are four. I rather like it, and the co-work is just to my taste. Maybe I will continue only that part of the blog?

    Wishing you a great Sunday!

    Like

    • I am sorry to hear that you are burnt-out with blogging, Ann Christine. Would never have guessed that because you blog with so much vigour and enthusiasm most days of the week, be it your photos or anecdotes of your travels. It is good to hear you take minor breaks and travel – travel and experience and leave the blog for a moment (and I hear you travel quite a bit with Vivi who is always so nice in the blog world).

      Seven years is a long time to blog, and my hat is off to you for blogging consistently for so long. You are very kind with your words on my blog. Thank you so much and I am humbled. I also get people who don’t read my post and I get the comments ‘Nice photos’. To be honest, at one point I considered turning my blogging towards a photography blog, maybe even setting up another one. After a lot of thought I decided to stick to writing. I don’t expect everyone to read my long posts from start to finish, and even if people just read a paragraph or one point and engage with that, that is fine with me. But as you said, some people don’t read at all (this is obvious in many professional work places…) and that’s disappointing. For now I will continue blogging…that said, I took a break from blogging recently. Wasn’t planned but I felt like I needed it.

      I got to know your blog first for your reflections and then realised you had nice photos that go with the words 🙂 It is lovely to hear you are hosting the WPC now with four others. So lovely to hear it is kept going. Your blog is unique – as you said, you are from Sweden and you don’t see many blogs from Sweden here. Your insight and reflections are deep and levelheaded – and your love for your animals and furry friends is such a delight to see 🙂

      Like

  5. I enjoyed this as a read more than your usual posts, Mabel, maybe because I sympathised with many of the viewpoints. I don’t have your reporter’s interest in facts, stats and analysis. Very few of my friends and family read my blog and I often think it is a pure indulgence. But it hurts no-one. I have had intervals without Internet and these have been both a trial and a relief. I’m sure you know what I mean. Right now it’s great to be able to pick up the laptop and chat to the world, but they can certainly be in an intrusion. It’s all about balance and how much you want to do something, isn’t it? I’m certain you have that in your life. Whatever happens it has been a privilege to follow you. 🙂 🙂

    Like

    • It is true. Whether or not someone reads your blog hurts no one. But sometimes you do feel it’s nice if they read and show you some support. I so agree that sometimes the online world can be an intrusion to our peace. It can addictive coming online as there is so much to learn and browse. Likewise, it has been a privilege to follow you, Jo. You do so much walking and I love following along hardly being able to keep up 🙂

      Like

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